Guys, the internet is broken. Can we start over? Let's review a few incredibly infuriating examples of why the internet is driving me nuts, lately:
- Google invents the ultimate tool for information gathering and sharing (Google Reader), recruits an entire generation of devotees and information addicts, and then brutally murders it, because they want to drive more eyeballs to G+ because they need to compete with Facebook, even though no one actually uses G+. Thanks, shitheads.
- theoldreader.com (an awesome Google Reader replacement) lets you share posts to Facebook, kinda like how Google Reader does. Awesome! ... Except that facebook now relegates all such shared content to "recent activity" -- a sad little widget outside the main timeline that no one ever sees, rather than showing up in anyone's timeline. Why? Facebook is trying to discourage third-party apps because they want to drive eyeballs to their website, where they can foist ever-increasing levels of "sponsored content".
- Amazon Kindle's highlighting is basically useless because they only post the content to an obscure hidden URL buried in Amazon's website, and only for Amazon's purchased books, because they want to keep their users buried in an insular corner of their website. Fuck if I know why, but it probably has something to do with some idiot's grand idea to eventually sell ads. Possibly it has something to do with DRM, but that's a rant for a different day.
- Twitter neuters ifttt.com (an awesome trigger/automation service) by locking down its API because .. why? You guessed it: they want eyeballs on their website.
The end result, increasingly, is that no one can fucking interact with anyone. What happened to the Internet where information was shared anywhere you liked as quickly as you could read it, and every awesome new web 2.0 app that emerged held the potential to interact in a million different ways with the rest? Remember when people read and shared stuff other than the same 3 damn huffingtonpost.com URLs circulated all fuckin day long? I actually distinctly remember a conversation I had with Marcus Whitney over delicious beers at the broadway brewhouse when facebook was first released. We were both ranting about how awesome it was, and how much potential it had. It really was an exciting prospect at the time. I specifically remember telling him I thought it was amazing because it had the potential to be sortof a central repository/clearing-house/aggregator for all of our different websites/feeds/data: my blog, my google reader shared items, my flickr stream. A true internet "presence" by way of all the different ways I could hook my data into it. This was true, at the time, too. Oh, how things changed. Oh, how wrong, wrong, wrong I was.
I miss those days. Social media doesn't deserve its name anymore -- there's nothing social about it. They're all high-walled gardens. I don't know how to extend the metaphor to make it clear how much this sucks. Maybe imagine some dudes on the top of the walls peeing on all of us. That works. We're getting peed on, guys.