I love sriracha as much as the next guy, but I have to admit, the sortof viral meme-like spread of its popularity is suspect to me. Frankly, I think it's a bit of a newb food. Who would have thought that chiles, garlic and sugar taste good?! I'm shocked, SHOCKED! I'm surprised there's not an entire subcontinent whose culinary tastes are founded on this combination!
"What's that? Sugar?", you say? Oh yes. It's there. Roughly 1/3 the sugar in maple syrup, actually. So, come on. Stop fooling yourself. Yes you, guy, out there, slathering all your food in sriracha and gloating about how you just looooooove spicey food: be real with yourself. It's the sugar. Sriracha isn't that spicey, tough guy. You're slathering your food in sugar.