The Politics of Mass Media
In this book, Exoo addresses the failure of the modern mass media as a public institution, and as a viable avenue for the education of a people and for the advancement of our culture. Drawing heavily from the work of Antonio Gramsci, he dispels the myths of a “liberal media” and, to a lesser extent, a “conservative media”, and instead details the evolution of a mass media that is “centrist” at best. To explain this evolution, Exoo consistently offers the differing viewpoints of three schools of thought: cultural democracy, cultural hegemony, and neoconservatism. He makes no attempts to hide his preference, however, providing a very clear case for the evolution of the modern media as shaped by powerful hegemonic forces. Neoconservative theories on the “liberal media” are presented, as well, obligatorily, but only in passing, as the lunatic rantings of the hegemonic forces themselves.
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